MK Digitalmare Pvt Ltd

Digital Marketing

15
Years of experience
Digital Marketing
What is Digital Marketing?

Digital Marketing is a marketing approach to promote a business on various digital platforms. The primary goal of digital marketing is to reach our target audience based on their demographics, behaviours and interests to generate brand awareness, traffic and leads. Digital marketing is most cost effective marketing strategy with high ROI compared with traditional marketing. The goal of our Digital Marketing course in Hyderabad is to make you expert in digital marketing strategies.

Learn Digital Marketing with AI

We are excited to welcome talented students for internships.

Course Hightlights

45 Days Course Duration

100% Job Guidance.
Skill Development Certification.
Excellence Scholarship Opportunities
Mock Interviews Guidance
Live Projects & Real-Time Campaigns
Learn from Industry-Experienced Trainers

How It Works

Digital Marketing Highlights


SEO

SMO

SEM

SMM

Content Marketing

Email Marketing

Influencer Marketing

Affiliate Marketing

Tools and Technologies


Modules Information

Key Modules You’ll Learn.

  • 1.1 Basics
    • What is Digital Marketing?
    • Traditional Marketing vs Digital Marketing
    • Advantages & Challenges
    • Digital Marketing Ecosystem
  • 1.2 Digital Marketing Channels
    • Search Engine Optimization (SEO)
    • Search Engine Marketing (SEM)
    • Social Media Marketing (SMM)
    • Content Marketing
    • Email Marketing
    • Influencer Marketing
    • Affiliate Marketing
  • 1.3 Career Opportunities
    • Job Roles in Digital Marketing
    • Freelancing in Digital Marketing
    • Starting Your Own Agency
  • Introduction to Websites
  • Types of Websites
  • Domain Names
  • Web Hosting
  • Installation, Basic settings, Themes, Plugins
  • Website Purpose & Target Audience
  • Website Structure & Architecture
  • Website Layout & Design
  • Content Planning
  • Website Development Platforms (CMS & Custom)
  • Landing Page Design
  • Website Functionality
  • Website Performance & Optimization
  • Website Security
  • SEO for Website Development
  • Website Analytics & Tracking
  • Website Launch Process
  • Website Maintenance
  • Website Backup
  • 1. Introduction to Blogging
    • Definition & purpose
    • Benefits
    • Difference between blog & website
    • Role in digital marketing & SEO
  • 2. Types of Blogs
    • Personal, Business, Niche
    • News, Affiliate, Review
  • 3. Blog Strategy & Planning
  • 4. Content Planning
  • 5. Writing a Blog Post
  • 6. On-Page SEO
  • 7. Visuals & Media
  • 8. Tools & Platforms
  • 9. Promotion
  • 10. Monetization
  • 11. Analytics
  • 12. Best Practices
  • Introduction to Content Marketing
  • Content Marketing Strategy
  • Target Audience & Buyer Persona
  • Types of Content: Blogs, Videos, Infographics, Podcasts, Case Studies, Social Media
  • Content Planning & Calendar
  • SEO Content Writing Basics
  • Content Distribution Channels
  • Storytelling in Marketing
  • Copywriting Principles
  • Content vs Copywriting
  • Visual Content Creation
  • AI Tools: Google Docs, Grammarly, ChatGPT, Copy.ai, Gemini AI
  • Measuring Content Performance
  • Repurposing Content
  • Trends in Content Marketing
  • Uses of Content Marketing
  • Introduction to Graphic Designing
  • Elements of Design: Lines, Shapes, Colours, Typography
  • Typography Basics
  • Graphic Design Tools: Canva, Adobe Express, Figma, Pixlr
  • Branding & Visual Identity
  • Designing for Digital Marketing
  • Image Editing & Manipulation
  • File Formats & Exporting
  • Design Best Practices
  • Introduction to SEM (Difference Between SEO & SEM, Paid Search Platforms)
  • Google Ads Overview (Account Structure, Auction System, Ad Rank & Quality Score)
  • Types of Google Ads Campaigns (Search, Display, Shopping, Video, App, Smart, Performance Max)
  • Keyword Research & Targeting (Broad, Phrase, Exact, Negative Keywords, Tools)
  • Targeting Options (Location, Language, Device, Audience Targeting)
  • Bidding Strategies (Manual CPC, Enhanced CPC, Target CPA, ROAS, Maximize Conversions)
  • Creating Effective Ads (Ad Copywriting, Components, Ad Extensions)
  • Landing Page Optimization (Relevance, Mobile, Speed, CTA, A/B Testing)
  • Conversion Tracking & Analytics (Google Ads, Google Analytics, CTR, CVR, Cost Analysis)
  • Remarketing Campaigns (Dynamic Remarketing, Lists, Display & YouTube Remarketing)
  • Budget Management (Daily vs. Campaign Budget, ROI Tracking)
  • Campaign Optimization (Keyword Optimization, Ad Testing, Bid Adjustments)
  • Tools for SEM (Google Keyword Planner, SEMrush, SpyFu, Optimizer)
  • Common SEM Mistakes & How to Avoid Them
  • Introduction to SEO (Importance, Types, Search Engine Working, Google Algorithms)
  • Types of SEO (On-Page, Off-Page, Technical, Local)
  • Keyword Research (Types, Tools, Competitor Analysis)
  • On-Page SEO (Title, Meta, Headers, Keyword Placement, Internal Linking, Mobile-Friendly Design)
  • Off-Page SEO (Backlink Building, Guest Blogging, Social Bookmarking, Influencer Outreach)
  • Technical SEO (Speed Optimization, HTTPS, Robots.txt, XML Sitemap, Canonical Tags, Crawl Fixes)
  • Local SEO (Google Business Profile, NAP Consistency, Local Citations, Reviews, Maps)
  • E-commerce SEO (Product Optimization, Category Pages, Rich Snippets, Review Optimization)
  • Content & SEO (Blog Optimization, Featured Snippets, Video & YouTube SEO)
  • SEO Tools (Google Search Console, Analytics, SEMrush, Ahrefs, Moz, Screaming Frog, Yoast)
  • SEO Tracking & Reporting (Auditing, Keyword Rankings, Organic Traffic, KPIs)
  • SEO Updates & Best Practices (Google Updates, White Hat SEO, Voice Search, AI Trends)
  • Introduction to SMO
  • Social Media Platforms Overview
  • Social Media Profile Optimization
  • Social Media Content Optimization
  • Posting Strategy & Scheduling
  • Engagement Optimization
  • Social Media SEO
  • Analytics & Insights
  • SMO Tools
  • SMO Best Practices
  • SMO & Paid Social Integration
  • Introduction to SMM
  • Major Social Media Platforms
  • Creating a Social Media Strategy
  • Facebook Marketing
  • Instagram Marketing
  • LinkedIn Marketing
  • Twitter (X) Marketing
  • Pinterest Marketing
  • YouTube Marketing
  • Paid Social Media Advertising
  • Content Creation for SMM
  • Engagement & Community Management
  • Social Media Analytics & Reporting
  • Tools for SMM
  • Best Practices in SMM
  • Introduction to Google Analytics
  • Setting Up Google Analytics
  • Google Analytics Interface Overview
  • Understanding Key Reports in GA4
  • Audience Analysis
  • Traffic Source Analysis
  • Events & Conversions
  • E-commerce Tracking
  • Google Tag Manager (GTM) Integration
  • Creating Custom Reports
  • Setting Up Goals & Funnels
  • Linking Google Analytics with Other Tools
  • Data Analysis & Insights
  • Reporting & Sharing
  • Introduction to Google Tag Manager
  • Setting Up Google Tag Manager
  • Understanding GTM Components
  • Working with Tags
  • Working with Triggers
  • Event Tracking in GTM
  • Enhanced E-commerce Tracking
  • Conversion Tracking
  • Remarketing with GTM
  • Data Layer in GTM
  • Debugging & Testing
  • Version Control & Publishing
  • GTM Best Practices
  • GTM & Third-Party Tools Integration
  • Introduction to Lead Generation
  • Types of Leads
  • Lead Generation Process
  • Lead Generation Channels
  • Lead Magnets
  • Landing Page Optimization for Lead Generation
  • Forms & Data Capture
  • Email Marketing for Lead Generation
  • Social Media Lead Generation
  • Retargeting for Lead Generation
  • Tools for Lead Generation
  • Measuring Lead Generation Success
  • Introduction to Email Marketing
  • Types of Email Marketing
  • Email Marketing Strategy
  • Building an Email List
  • Email Campaign Creation
  • Email Design & Templates
  • Personalization & Segmentation
  • Email Automation
  • Deliverability & Spam Avoidance
  • Email Marketing Tools & Platforms
  • Analytics & Performance Measurement
  • Advanced Email Marketing Techniques
  • Introduction to SMS & WhatsApp Marketing
  • Types of SMS Marketing
  • Types of WhatsApp Marketing
  • Building SMS & WhatsApp Marketing Lists
  • Campaign Strategy & Planning
  • Crafting Effective SMS Messages
  • Crafting Effective WhatsApp Messages
  • Automation in SMS & WhatsApp Marketing
  • Tools & Platforms (SMS & WhatsApp)
  • Analytics & Performance Tracking
  • Compliance & Best Practices
  • Advanced Strategies
  • Introduction to Video Marketing
  • Types of Video Content
  • Video Marketing Strategy
  • Video Scriptwriting & Storyboarding
  • Video Production Essentials
  • Editing & Post-production
  • Video SEO
  • Platforms for Video Marketing
  • Video Advertising
Our Course benefits

Why to choose digital marketing course.

High Demand and Job Security: As businesses worldwide shift from traditional to digital platforms, the demand for skilled digital marketers is rapidly increasing. Companies across industries need professionals who can effectively reach and engage online audiences. This creates stable, long-term career opportunities with high job security in a growing market

Expansive Market Growth: The digital marketing industry is projected to grow significantly, with some estimates expecting market values in the hundreds of billions of dollars globally and annual job growth rates around 10% or higher. This translates into millions of new job openings worldwide.

Diverse Roles and Skills: Digital marketing encompasses many specialties such as SEO, social media management, content marketing, PPC advertising, and data analytics. This diversity allows professionals to find niches that match their interests and strengths and offers flexibility in career paths.

Creativity and Innovation: The field thrives on creativity and innovation, enabling professionals to experiment with new ideas, digital tools, and formats. This makes careers in digital marketing engaging and dynamic.

Transferable and Versatile Skills: Digital marketing skills are highly transferable across industries and job functions. Marketers can pivot into related fields like business strategy, product management, or data analysis, enhancing their career adaptability.

Remote and Freelance Opportunities: Many digital marketing roles offer flexibility in work location and schedule, including options for remote work and freelancing, which are increasingly valued in the modern workforce.

Impact of Technology: Advancements in artificial intelligence, virtual reality, and data analytics are further driving demand for digital marketers who can leverage these tools to optimize campaigns and customer engagement.

Given these factors, digital marketing is considered a future-proof career choice offering financial stability, career growth, and the ability to work in a fast-evolving, high-impact industry. It represents a smart option for students and professionals aiming to build a resilient and rewarding career in the digital economy.

Related Topics.

How does digital marketing drive future job stability and growth
What specific skills in digital marketing boost employability long-term
Why is digital marketing considered recession-proof for career planning
How will AI and data analysis influence future digital marketing roles.
What industries will benefit most from digital marketing careers ahead